AYO Foods

Brand identity and package design for a new line of West African inspired cuisine.

AYO Foods, a new brand of packaged West African cuisine, has launched their first products to market. The three SKUs of frozen dishes – Cassava Leaf Soup, Jollof Rice, and Egusi Seed Soup – were designed to establish the brand identity and voice of the brand. Rooted in the expression of AYO, meaning ‘joy’ in Yoruba, the color palette is bright and visual details are vibrant to offer itself at shelf as a reminder of the fun and celebration of food. To convey its origin story, the logo’s global depiction signifies its worldly offering; the illustration of Africa highlights its recipe source, handed down through generations of the founder’s family.