Cascadian Farm

A beloved organic cereal brand moves their design from
farm-forward to food-fantasy.

After years of leveraging an origin story stretching back 50 years to the little Skagit Valley farm where the magic began, Cascadian Farm recognized the need for a new design direction. We developed a packaging architecture and brand voice that transitioned the brand from nostalgic to optimistic—from the romance of an idyllic past to the joy and promise of a new organic future.