Heart-Shaped Cheerios

Illustration and package design for a limited edition of heart-shaped Cheerios cereal.

Promoting the importance of Cheerios in a heart healthy diet is nothing new for this brand, but changing the iconic Cheerios “O” shape into a heart shape most certainly is. General Mills entrusted Ultra with the illustration and design reins for a full package takeover to tell consumers the news. Ultra illustrated an adoring Buzz Bee for Honey Nut Cheerios and reduced the front panel design down to core elements and singular emphasis to showcase the limited edition heart shapes.