The Ubservatory Blog pondering the universe of food, design, and creativity

All My Souvenirs are Food: When a Packaging Designer goes on Vacation

Laura Healy

A few weeks ago, my husband and I took off on a European adventure to London and Paris. We saw a lot of amazing things: The Rosetta Stone, the very spot where Anne Boleyn lost her head, and Diagon Alley, but somehow I only came home with a suitcase full of packaged food items. Why?{...}

Millennialing: A Verb

Julia Rancone

Another article on Millennials is just what you need, right? Okay, probably not. In fact, writing about how to understand Millennials is becoming a parody. But what could we use a little more of? Inspiration and perspective, and for that, one has to go out and start Millennialing – actively participating in their culture. The{...}

When High Design Doesn’t Align

Julia Rancone

Ultra recently wrote an article for The Dieline exploring the dichotomy of high design versus pragmatic design. It underscores how pragmatic design can play an essential role but feels, to many designers, like bad design because it isn’t on trend or lacks sophistication. The tension with this is its quick dismissal of design’s role to{...}

A Healthy Dose of Design

Julia Rancone

Color us happy, we’ve found a more shoppable way to choose vitamins. Olly, a brand of vitamins created and developed exclusively for Target by Eric Ryan, the co-founder of Method, has seen an impressive amount of interest (not to mention sales) since launch.{...}