The Ubservatory Blog pondering the universe of food, design, and creativity

Neutral Territory – the new kids and gender

JoEllen M. Davis

Two years ago as my husband and I prepared to become parents we made the decision not to find out the sex of our baby despite many opportunities to know. We went ahead with baby prep regardless of who might show up in our arms, taking a gender neutral view. We fashioned a room, buying{...}

A pink doll's wheelchair on the floor of a child's playroom.

Everyone is welcome: the age of inclusion marketing

JoEllen M. Davis

It seemed for years that every brand had a cause, a non-profit, a purpose, or a bigger mission that was used in order to build trust and affiliation with its consumers. It worked to give what might have been a big, corporate entity a friendlier, “we’re really people” kind of feel but it seems to{...}