The Ubservatory Blog pondering the universe of food, design, and creativity

When High Design Doesn’t Align

Julia Rancone

Ultra recently wrote an article for The Dieline exploring the dichotomy of high design versus pragmatic design. It underscores how pragmatic design can play an essential role but feels, to many designers, like bad design because it isn’t on trend or lacks sophistication. The tension with this is its quick dismissal of design’s role to{...}

A Post About Wine? Contain Yourself.

Julia Rancone

If you’re not a wine connoisseur, the notion of picking out a nice wine can be intimidating. Most come in a sophisticated bottle with a fancy looking label with a backstory about the estate, vineyard, and terroir. But really, what it comes down to as you are standing in the wine aisle is “does it{...}

A Healthy Dose of Design

Julia Rancone

Color us happy, we’ve found a more shoppable way to choose vitamins. Olly, a brand of vitamins created and developed exclusively for Target by Eric Ryan, the co-founder of Method, has seen an impressive amount of interest (not to mention sales) since launch.{...}

Chewing the Fat

Julia Rancone

For the longest time, calorie count played a major role in the foods people chose. We tried to convince ourselves that we ‘can’t believe it’s not butter” and all that. The last handful of years have slowly evolved away from that perspective to that of a whole food, holistic diet (diet as in what-you-eat, not{...}