The Ubservatory Blog pondering the universe of food, design, and creativity

Cocktail Culture Goes Clean & Sober

Cocktail Culture Goes Clean & Sober

JoEllen M. Davis

Now is the moment of the mocktail. With both beer and soda sales down, non-alcoholic (N/A)  drinks have become not only more popular, but a business-leading corner of their own. This spike in popularity is driven by three trends: health and wellness, sensory experiences, and sober socializing.   Healthy Living & Elimination Diets “Health and{...}

Cuckoo for Coconuts

Cuckoo for Coconuts

JoEllen M. Davis

In 2011, bottled coconut water showed up on store shelves and set the world ablaze with a coconut craze. Each year at food shows and in the grocery aisles, we are amazed with the new and innovative coconut products coming out. While on a recent store audit, it seems coconut moved from ‘trend’ status to{...}

How Far Can Your Brand Stretch?

How Far Can Your Brand Stretch?

Julia Rancone

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How to Medal in Social Media

How to Medal in Social Media

JoEllen Davis

In preparation for the Olympic games in Rio, the IOC debuted a list of social media rules that have had brands both laughing and scrambling to participate in one of the year’s biggest social media phenomenons a “legal” way. The rules, which are exceedingly detailed, do not allow brands to: use the word Olympic, mention{...}

Using Archetypes in Package Design

Using Archetypes in Package Design

Julia Rancone

We published a post today on The Dieline — one of our go-to online sources for package design inspiration — about using archetypal branding as a design method for package design. You can read the full article on The Dieline, or here on our site. As communication shifts from words to images, consumers have become{...}

Mindset Marketing

Mindset Marketing

Julia Rancone

If there is a top-ten list of business article click-bait words used today, “Millennial” is on it. Millennials have been over-discussed, over-hyped, and stereotyped to the point of folk lore. The New York Times published an article last week that sums up our cultural obsession with these roughly 19-35 year-olds: Corporate America Chases the Mythical{...}