The Ubservatory Blog pondering the universe of food, design, and creativity

How Far Can Your Brand Stretch?

How Far Can Your Brand Stretch?

Julia Rancone

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How to Medal in Social Media

How to Medal in Social Media

JoEllen Davis

In preparation for the Olympic games in Rio, the IOC debuted a list of social media rules that have had brands both laughing and scrambling to participate in one of the year’s biggest social media phenomenons a “legal” way. The rules, which are exceedingly detailed, do not allow brands to: use the word Olympic, mention{...}

Using Archetypes in Package Design

Using Archetypes in Package Design

Julia Rancone

We published a post today on The Dieline — one of our go-to online sources for package design inspiration — about using archetypal branding as a design method for package design. You can read the full article on The Dieline, or here on our site. As communication shifts from words to images, consumers have become{...}

Mindset Marketing

Mindset Marketing

Julia Rancone

If there is a top-ten list of business article click-bait words used today, “Millennial” is on it. Millennials have been over-discussed, over-hyped, and stereotyped to the point of folk lore. The New York Times published an article last week that sums up our cultural obsession with these roughly 19-35 year-olds: Corporate America Chases the Mythical{...}

2016 Food Trends

2016 Food Trends

Julia Rancone

As we do each year, Ultra set out to identify trends in the food world that are gaining traction in consumer packaged goods. We attended the Fancy Food Show and Expo West, combed through Mintel and The Innovation Group reports, listened to countless hours of podcasts from America’s Test Kitchen and Bon Appetit, and read{...}

Pro Bowler

Pro Bowler

Julia Rancone

Don’t let the title mislead you, I’m not talking about frames and strikes, but about people assembling and eating meals in a bowl. Yes, people eat their food in bowls every day – cereal, soup, ice cream to name a few – but this trend purposefully leverages bowl specific properties and forgets the plate altogether.{...}