To make a big splash in a highly competitive category, Olmeca Altos Tequila asked Ultra to create a campaign that conveyed both their brand story and sweepstakes excitement to a millennial audience. Ultra created an Altos brand campaign design strategy that established the look and tone of the Altos brand while boosting awareness in store with eye catching POS, on streets with a new tasting truck and in the hands of consumers via mobile and print advertising.