Cancer Legal Care engaged Ultra to update their brand strategy and visual identity. CLC is a non-profit organization providing free legal counsel to cancer patients and survivors in Minnesota. The inherent tension of legal versus non-profit was an interesting brand proposition to explore, which we did through archetypal modeling. The client chose The Idealist to reflect the optimism of their brand vision, and a logo concept based on transformation, specifically origami. The heart ties to its non-profit status, and the legal paper reflects the work they do.