Cheerios tasked Ultra with elevating the benefits of Oats to the forefront of its packaging communication. The news needed to unify the entire portfolio but engage the different consumers of each flavor. Ultra customized the Cheerios Power of Oats news on each Cheerios brand to match the consumer of each flavor: the original Cheerios delivered a heart health message while Honey Nut Cheerios used fun facts and games for its younger audience. This content strategy gave each Cheerios brand a point-of-difference across the franchise.