The Green Giant Anti-Bullying campaign was launched as a response to how deeply families were affected by bullying and to initiate an open and honest conversation about ways to prevent it. Ultra created a :60 video and digital assets with a unique tone of voice for the brand that presented a positive and actionable message on bully prevention. The campaign had 8.2 million traditional media impressions, 300 Instagram and Twitter interactions, reached 350,000 people on Facebook, and generated 15,000 likes, comments and shares.