When the Post-it Note® brand needed help driving brand awareness among college-age millennials, we helped them create the ‘Dream for Good’ Post-it cause marketing campaign. Ultra conceptualized and designed the program where millennials submit their dream online to win $25,000 to make that dream a reality. The campaign provided an easy way to participate and created a purposeful dialogue that felt actionable. In its first year, Dream for Good helped kick-start nine unique dreams, and has just launched its second year.