To celebrate the biggest movie event of the decade, Star Wars’ ‘The Force Awakens’ packaging needed to have shelf impact and be fan pleasing. On cereal, beloved cereal assets got a Star Wars makeover, illustrating Buzz the Bee as Darth Vader, and the Trix Rabbit as Princess Leia.  Go-GURT got a complete Star Wars package takeover with glow-in-the-dark tubes with unique Blippar content.