This Ultra annual holiday experience – FRENDBOX – hinges on mixing the timeless idea of the imaginary friend with today’s technology culture. FRENDBOX helps you find FRENDS – shy wee creatures that populate an imaginary realm. Constructed to attract and capture FRENDS, FRENDBOX arrives complete with an observation booth, compatibility instrument, special lures that taste remarkably like chocolate truffles, and a unique code to retrieve video  at www.frendbox.tv.