Ultra’s internal swag reflects and re-imagines elements in our physical and digital spaces: bold angular stripes, variety of textures and materials, and strict color palette. The bright orange rubber bands placed at an angle on our business cards and presentation decks are a novelty but when removed can be used for other purposes (or target practice). Taken together, the collection of collateral pieces demonstrates Ultra’s playfulness while maintaining the functional – and necessary – element of each piece to do its job.