Yoplait tapped Minneapolis fashion designer Christopher Straub to collaborate on designing a limited edition series of Yoplait cups for Target that coincided with New York Fashion Week. Ultra worked directly with Straub to translate his vision for the project to six cup designs that would break through at shelf. The cup designs for the Yoplait Signature Collection speak directly to Straub’s use of textures and shapes to create a high fashion package design that captures the fashionistas’ attention in the dairy aisle.