Consumer taste preference claims for Yoplait Greek over Chobani prompted the Yoplait team to open a Yoplait taste-off pop up shop in SoHo, NYC. Ultra Creative designed the exterior and interior of the pop up shop to break through the clutter of NYC and bring the Yoplait brand to life. The space was infused with bright colors and pop graphics, creating a happy, friendly, contemporary branded experience where consumers could lounge, taste test, sample new products, listen to music, or shop.