3M Command™ Brand

Brand Voice, Visual Strategy & Social Media Assets

Command™ Brand approached Ultra to develop a unique tone of voice and new visual approach to their marketing communications, specifically in social media. We were tasked to tell the multiple stories of how the Command™ Brand Hooks can be used, in what contexts and applications, in a compelling, ownable way. Ultra first established a visual strategy for the brand based on their existing brand architecture, photography library and brand persona; these assets include iconography, graphic assets, patterns and color palette that expanded the visual tools the brand could use not just in social, but across all of the branded communications. The work was shown in the context of social media posts – the first consumer-facing touchpoint they wanted to launch – and established an ownable presence for the brand.