Big G Minis Cereal

Package design for a little something new in the cereal aisle.

Playing off the uptick in popularity of all things mini, the joy of Minis cereal comes from the playful experience of eating something so tiny. On the front panel, we focused on this whimsical benefit to break through at shelf, clearly establishing these cereals as a new offering while maintaining the core branding of all three beloved brands. The back panel activity lets kids create their own mini world by cutting out and assembling three different brand themed miniature playsets.