Big G Monsters Cereals

Original character illustration and brand engagement for a friendly horde of cereal icons.

After successfully reinventing Count Chocula, Franken Berry and Boo Berry, Ultra revived two more beloved Monster Cereal characters: Frute Brute and Fruity Yummy Mummy. These special Halloween packages featured new back and side panel engagement every year ranging from comics to cut-out constructions to augmented reality experiences.