2021 Kidtelligence Collection

We’ve always spent time understanding the world of kids (0-18), and gaining perspective through their eyes and experiences so that we can make the best and most relevant kid creative. In 2021 we distilled some of our observations into Kidtelligence, our monthly quick-read on kids. All our 2021 issues are collected here where you can download the pdfs for each topic.

A year into the pandemic it is no surprise that kids have found a way to socialize, despite lockdowns and safety logistics. By utilizing gaming technology, kids made the digital landscape the new basement clubhouse. Download this quick take for more!

For children of all backgrounds, the representation and inclusion in media and products, of kids of all skin colors, genders, and disabilities is imperative to their ability to navigate the world successfully. Learn more here.  Download our 1-page overview.

As we begin to emerge from nearly a year and a half of the Covid crisis and civil unrest - we take a look at how these factors have affected the mental health of kids. Download the one-pager here.

In recognition of Pride month, we take a look at the next generation of LGBTQIA+ kids and how media and companies, along with their families, allies, and advocates represent and support them. Read our take on this important movement.

As Covid-19 wanes and life reflects some semblance of normal, one area of change that many parents hope will remain is kids spending more time outside. This kid trend discusses the balance of screen versus outdoor time. Read more about this here.

With some students returning to in person classes after 18 months or more, back to school looks different this year and brings a lot of emotions and considerations for their success and wellbeing. Check out this downloadable PDF.

From Roku to Roblox, it seems like everyone is talking about the metaverse. While the metaverse is often framed up in conversation with gaming, it goes beyond play interaction to connection, discovery, collaboration and mastery. In other words, it's about creating experiences which brands can take part in - especially those that are meeting kids where they are in the metaverse. Download our latest Kidtelligence to learn more.