2022 Kidtelligence Collection

We’re passionate about understanding the world of kids and gaining perspective through their eyes so that we can make the best and most relevant kid creative. We’ve distilled our 2022 observations into Kidtelligence, our monthly quick-read on kids. All our 2022 issues are collected here where you can download the pdfs for each topic.

A recent TikTok trend has elevated the idea of "core memories" and we're hearing it used in parenting circles and beyond. Our latest Kidtelligence explores its origin, meaning, the reality of memory and if there's anything parents can do to help special moments stick. Find more here.

Kids and families are leaning into brands with a purpose - those that support safe, socially conscious, community values. Dive into our take on why this change is happening and what brands are thriving with a purpose driven lens. Read it here.

The people kids see on tv play a huge role in how their own sense of identity develops and how they think about diverse cultures. Download the latest Ultra Kidtelligence on the latest news in media representation.

More brands and media are including depictions of a greater spectrum of neurodiversity, and an increasing number of public venues are offering resources and support for neurodivergent kids and their families. Check out how LEGO, Target, and several animated shows are better reflecting and responding to the way some experience the world here.

With pandemic restrictions lifting, and intrepid families looking for fun, we share top destinations and insights behind what's driving the vacation boom. Download the trend here.

During the pandemic, many families chose to become first-time pet owners. Turns out, getting a pet has a number of health and wellness benefits for children. Read the latest Kidtelligence from Ultra here.

A multitude of new school models have gained in popularity since the pandemic as a way to break away from the traditional learning and get kids excited about actively participating in planning their own education. Download the latest Kidtelligence to learn more.

Tabletop role-playing games or RPGs like Dungeons and Dragons, Fate, and Monster of the Week have seen a resurgence in popularity in the past decade. In this month's Kidtelligence, we look at the inherent benefits these role-playing games bring to the table for younger, grade-school-aged players.

Over the past year, the concept of gentle parenting or authoritative parenting has been discussed everywhere. Take a look at the thought behind the practice and how companies and brands are gaining better understanding of their parent consumers. Read more here.

Want more? Check out our 2021 collection here.