Branding Cannabis and CBD for Health & Wellness

Two major trends of 2019 were health & wellness and cannabis & CBD. What do they have to do with one another - or what could they have to do with one another? Our report explores how Cannabis and CBD brands could think about their role in the health and wellness space. What are they up against and where is the white space? What are the visual trends in the health and wellness space and what target should be considered? Who is disrupting the space and making moves? What we found is a new territory distinctly different than the expected one, with hemp and cannabis leaves and psuedo-science graphics. Download the report here.