Using Archetypes in Package Design

We published a post today on The Dieline – one of our go-to online sources for package design inspiration -- about using archetypal branding as a design method for package design. You can read the full article on The Dieline. As communication shifts from words to images, consumers have become more visually literate and design has become increasingly sophisticated. Consumer engagement is also an imperative in today's brand landscape. Taken together, design needs to work hard to connect with consumers and tell a compelling, branded point of view. We use archetypes as a way to do this.If you have any questions or want to connect with us on how to use archetypes in your next project, please reach out, we'd love to hear from you.