CTC Cinnamojis

Cinnamon Toast Crunch Cinnamoji Takeover

Cinnamojis are the mascots for Cinnamon Toast Crunch. These mischievous little squares embody everything that is amazing about the cinnamon and sugar swirls that make Cinnamon Toast Crunch one of the biggest selling cereals in the world.

In making a push to gain deeper cultural relevance for the Cinnamojis, General Mills enlisted Ultra’s help to bring these crave worthy characters to life in a whole new way. It started with designing the Cinnamoji faces that will be printed on the limited edition Cinnamoji Toast Crunch cereal pieces. From there we established a unique look for the campaign and extended it to five new collector’s edition e-commerce only packages featuring the first ever celebrity Cinnamojis. Look for these launches throughout 2022.