Enjoy Life Foods

Brand repositioning and package redesign.

Enjoy Life Foods was founded in 2001 on the promise of simple snacking joy. Today, their entire line is revered by their core consumers not only because of their incredible taste, but also because they're considered among the safest choices for anyone with food allergies. It starts in their nut and gluten free facility. But they don't stop there. Their products are not only free of the top 8 allergens...but, in fact, the top 14. 

Three key communication priorities come to life in this 100+ SKU package redesign including an evolution of their existing brand design to bring forward joy, reflected in their updated brandmark and custom illustrations; appetite appeal through new photography; and several important claims for families with food allergies, as well as parents choosing safe snacks for school.