Hershey’s Everyday Assortments

Package redesign for an everyday favorite.

Everyday assortment bags in the candy aisle have a hard job to do: to tell consumers at a glance what products are inside and make consumers want them. Hershey’s partnered with Ultra to develop a design that helped them own a visual strategy unique from the usual sea of logos – leveraging the individually wrapped pieces to communicate the brand, piece size and appetite appeal. Simple and bold, the design utilizes simplified illustrations that capitalize on the iconic shapes of each piece to bring fun to the pack and help consumers find their favorite brands.