Hershey’s Halloween Assortments

Bringing a sense of joy & clearer shopability to the Halloween aisle

For many parents, the scariest part of Halloween is trying to find your favorite candy in the chaos of the grocery store seasonal aisle. Our redesigned Hershey’s Halloween packages bring the brands to the forefront, making it easier to distinguish between offerings across the entire aisle. To ensure each package still conveys the excitement of the season, we brought in retro style illustrations of familiar vampires and witches, all embracing our products to give an extra endorsement of passion for these beloved brands.