Hershey’s Snack Size Candy Multipacks

Portfolio Strategy & Package Redesign

The Hershey Company and its many brands offer its candies in different piece and package sizes. The snack size multipack was designed for the shopper with moderation in mind. Brands can offer all, or a selection, of the 5, 8 and 12 count options. The portfolio strategy allows the individual brands to clearly communicate their distinctive core equities while bringing forward a set of design principles that holds the brands together and communicates the snack size inside. At shelf, the package structure, design architecture and emphasis on snack size language and piece visual creates a block that is recognizable and shoppable.