General Mills Hot Wheels Cereal

Package Design, Engagement & Licensing

This new Hot Wheels™ cereal got our hearts and minds racing with creative possibilities. The dynamic front panel gives a vibe of pure adrenaline using the iconic Hot Wheels logo and timeless orange track as anchors to showcase those gorgeous cars speeding by mid-race.

For the rest of the package, we wanted to deliver extra play value with an offering kids could keep and use with their car collections, so we created four new Hot Wheels playsets for kids to cut out and assemble. The best part of the project was play testing the Hot Wheels Town Stunt Jump!