Kozy Shack

Brand refresh and packaging redesign for a beloved rice pudding dessert.

 
 
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Kozy Shack faced the challenge of appealing to emerging audiences while staying faithful to maturing brand loyalists. Ultra performed a delicate perk-up of the logo and colors, replaced photography with rich illustrations, and relaxed the typography just enough to position Kozy Shack in a visual sweetspot.

 
 
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