Lärabar Cereal & Bars

Package design for trailblazing whole-food bar brand.

Lärabar’s perennial popularity resides in its amazing taste and whole food story. Its package design signifies the product's simplicity and power through bright colors, pared-back design and emphasis on few ingredients.

As the bar category continues to evolve with new challengers and constant innovation, the brand saw an opportunity to bring forward its appetite appeal and accentuate its strong nutrition claims on the front of pack.

The new package design architecture now spans across multiple categories including their latest cereal offering. The entire portfolio remains bright, simple and shoppable with food photography that telegraphs taste and nutritional claims loyal Lärabar consumers clamor for.