Nature’s Way

Brand strategy, packaging design and segmentation strategy for a leading wellness brand.

 
 
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Nature’s Way needed to bolster its origin story, recalibrate its offerings, and update its design to click with consumers in today’s burgeoning wellness market. Ultra guided the brand through a redesign and repositioning exercise that strengthened its core message and optimized on-pack and in-store communications to help shoppers navigate the multitude of options.

 
 
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