PopCorners

Brand repositioning and package redesign for a wholesome popped-corn chip brand.

A prior defiant repositioning and package redesign had done little to persuade consumers at shelf. We hit the refresh button and redeveloped a brand strategy, packaging architecture and brand voice that flipped their brand equation from a rebellious chip to a “one better” proposition. The 'do one better' mantra celebrates the brand’s commitment to thoughtful ingredient sourcing and their healthy “popped” process as well as consumers aspiring to make better snack choices. ‘Do one better’ also transitioned the brand from a guilt-free indulgence to a positively delicious healthy snack option.