Sesame Street Cereal

Storybook creation & package design for new General Mills product.

General Mills and Sesame Street have partnered to bring a new Big G cereal to market. Focused on key nutrients, delicious flavors and playful learning opportunities, Ultra conceptualized and designed the packaging experience for parents and their kids. Using the library of Sesame Street assets and designing a few new ones of our own, Ultra created six original dual-language (English and Spanish) stories. Each come to life with a 5th panel on the back of pack to create a storybook families can cut out and enjoy again and again. The stories each star kid favorite Elmo as he learns about the world around him with all his Sesame Street friends. Titles include Elmo Visits the Farm, Elmo’s Day at School, On the Go with Elmo, and Elmo’s Big Day Out, among others.