Simply Organic

Brand Repositioning & Package Redesign

Simply Organic, the leading organic brand in the spice category, needed to solidify its organic positioning, better connect to its core consumer and differentiate from private retailer brands. Ultra guided the brand through a strategic repositioning resulting in a stronger brand voice and optimized visual strategy. This work set the table for a package design and fresh approach for future consumer engagement. Additionally, the client asked us to run a product innovation ideation, which led to the development of new products.