Sol Soils

Package Redesign

Sol Soils is a Minneapolis-based start-up, founded upon a love for succulents and cacti with a passion for developing the best possible soils for them to thrive.

The team came to Ultra Creative to have us develop their packaging and brandmark. By creating a packaging system that uses a consistent design architecture, we’ve developed an impactful brand block on shelf. In addition to the five soils that Sol Soils offer, they also developed four soil components and four soil toppers. Designing a cactus into their brandmark helps customers quickly establish that the majority of the products are for plants typically found in the desert. The packaging feels very organic in nature with a craft paper-like texture.