Wheaties 100 Years of Champions Collection

Package design for the new line honoring Wheaties legends.

For more than a century, Wheaties has fueled athletic excellence. We were honored to commemorate the brand's 100th year by designing a limited-edition collector series featuring some of the most iconic athletes to ever grace the front of their box. In the true spirt of the Breakfast of Champions, each package celebrates their incomparable athletic achievements to inspire the next generation of greatness.