Wonderworks Cereal

Brand Identity and Package Design.

General Mills came to us with a vision to bring playfulness back to the cereal aisle with a Keto-friendly cereal for adults that is as fun as the breakfast cereals they remember from their childhood. After landing on the name Wonderworks, we used the idea of wonder as the core design principle for three colorful new packages. And because every great cereal should be as entertaining as it is delicious, we covered the back and side of the box with good-humored answers to the questions so many of us wonder about, giving the brand a unique voice and look unlike anything else in the Keto space.