3M Scotch® Brand

Brand Strategy, Visual Strategy & Sustainability Website

The Scotch® Brand had recently finalized their brand architecture and partnered with Ultra to articulate their brand persona, write their brand manifesto, and develop a visual strategy for the brand that could span across hundreds of products and five unique consumer segments. Creating the consumer-facing brand foundation included articulating their tone of voice, visual principles, iconography, graphic approach to marketing communications and color palettes. Ultra was also asked to tell their sustainability story. Scotch® Brand had already established sustainability practices within their portfolio but were not getting credit for it. Ultra developed the consumer-facing approach through website design, including iconography, copywriting, and photo direction. Ultra created a brand book now used across the entirety of the Scotch® Brand marketing team.