2020 Visual Trends
As visual trends come and go, Ultra is capturing the cultural aesthetics that influence current design choices and resonate with consumers. Each one comes as a downloadable 1-page PDF.
Have you noticed more fun and funny characters smiling at or entertaining you lately? We’ve seen an uptick in brands using niche or naïve style characters to bring their brand personality to life. Download this visual trend for more!
Talk about groovy! Psychedelic design is back. The classic visual motifs of the 1960s psychedelic movement - curvilinear shapes, hand-drawn type and unique (or ‘off’) color combinations – have returned in modern brand design. Download our 1-page overview.
Wondering what that 70s glam, 80s mod with a hint of 90s Memphis and futuristic vibe aesthetic is? Download our latest visual trend: Visual Dreamland.
This centuries-old visual format has been readily adopted by modern designers and brands leveraging the traditional tools of its trade to create contrast, visual interest and ownable elements. Download our 1-pager on this new design trend.
Astrology, magic, palm readings, the occult…this light (or dark) trend that popped up over a year ago is now morphing from a less literal interpretation of astrological themes into broader visuals of mysticism. Download this visual trend here.
Buxom Serifs
It's the font style you've seen everywhere lately. Read more about and see the ways Buxom Serifs are being used in design. Downloadable PDF.
Bold Colors
‘Classic Blue’ might be Pantone’s Color of the Year, but the current color trends are all about individuality and thus, delivering on options to pleas a range of tastes, moods, and aesthetics. Download our 1-pager on this design trend.
Art Deco
The resurgence of distilleries and speakeasies and television shows like Peaky Blinders has popularized the art deco style. Download here.
90s Nostalgia
The VSCO girl and nostalgic fashion designers have brought the 90s back in a big way. Graphically, it's a wild swing. Download our one-page primer on this design trend.
80s Retro
Need a hit of nostalgia? Let's talk about 80s style. It's been influencing contemporary design for the last handful of years, re-framing the conversation around what is now considered ‘retro.' Download it here.
Mid-Century Modern
Mid-Century Modern remains a popular aesthetic in homewares, illustration and design. Read more about this classic design sensibility and examples of modern ways this visual trend comes to life.